» » » LG V10 “ULTRA-SMARTPHONE” TO BEGIN SHIPPING IN KEY MARKETS WORLDWIDE

LG’s First V Series Phone Delivers Enhanced Multimedia Capabilities and More



Karachi: The LG V10, the newest smartphone from LG Electronics (LG)developed with creativity in mind, will begin to reach customers worldwide starting this week. The “ultra-smartphone” will make its debut inthe United States, China and Hong Kong, followed by key markets in North America, Europe, Asia, Latin America, the Middle East and the Commonwealth of Independent States through-out the fourth quarter.

LG’s first V Series smartphone was designed to provide a rich multimedia experience for today’s socially savvy consumers. The LG V10 offers distinctive new features such as a Second Screen, Dual Front Cameras and Manual Video Mode to make both con-sumption and creation of multimedia content as seamless as possible. Featuring LG’s signature removable battery (3,000mAh) and micro SD card slot, the LG V10 has the distinction of being the first smartphone to meet SanDisk’s guidelines for Extreme Pho-to-Imaging Capabilities (EPIC)to distinguish exceptional photography and video expe-riences in smartphones.

As an advanced multimedia smartphone, audio quality was also given top priority con-sideration. The V10 plays back high-definition music via its 32 bit Hi-Fi DAC by ESS Technology, a first in a mobile device. It accomplishes this by up-sampling standard-definition audio files to 32 bit Hi-Fi format.


Other notable highlights of the LG V10 include:

• Second Screen, an “always-on” display above the main 5.7-inch QHD IPS Quan-tum Display, enhances the V10’s productiveness without impacting battery life

• Dual Front Cameras with two separate lenses can capture standard 80 degree selfies or undistorted wide angle shots of 120 degrees

• Manual Video Mode creates professional-quality videos by adjusting options such as shutter speed, frame rate, ISO, white balance and focus even while recording

• Resilient Dura Guard frame composed of SAE grade 316L stainless steel and Dura Skin firmly secures the display to protect the phone from hard bumps and tumbles

Earlier this fall, LG embarked on a partnership with actor, writer and director, Joseph Gordon-Levitt and his Emmy Award winning production company Hit record to support the development of creative content. The innovative collaboration builds upon LG’s ambition to celebrate and support creators across the world. Specifically, the efforts include the creation of a television commercial in the United States and a short film focused on the In-Between Moments which “happen all throughout the day and can be beautiful, or spontaneous, or fleeting — but they give life its texture.”

“Designed from the ground up primarily as a multimedia smartphone, the LG V10 is the ultimate device for the sharing ecosystem,” said Juno Cho, president and CEO of the LG Electronics Mobile Communications Company. “Consumers have been waiting for a true multimedia device that doesn’t cut corners. With the V10, we hope to show what smartphones are truly capable of.” 

Prices and availability dates will be announced locally.

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