Thursday, November 19, 2015

Peek Freans Sooper: Winners announced of the “Sooper Hai Zindagi” campaign

Karachi: Peek Freans Sooper, Pakistan’s number 1 selling biscuit brand, announced winners from across Pakistan of its recent campaign “Sooper apki Zindagi ko kaisay super banata hai?” at an award ceremony, hosted at their regional offices in Karachi, Lahore, Islamabad and Multan. There were 11 grand cash prize winners and over 100 top-up winners.

The objective of this activitywas to get the consumers to share their experience of having Peek Freans Sooper with special focus on the significance of Sooper in their “Zindagi” (life). 

This interactive customer testimonial initiative received a phenomenal response from across the country on various different communication platforms such as the Peek Freans Sooper website (www.pfsooper.com), Facebook page, SMS and on-ground activations. More than 100,000 entries were received through Sooper’s Virtual Experience Float and Sooper Velfie Booth which was placed at high traffic locations across metros in Pakistan. Similarly, TEXT engagement reached an incredible number of 200,000. Thousands of other entries were received digitally as well in the form of audio/video recordings, photographs and short stories.

Zulfiqar Ali Ansari, Head of Marketing at English Biscuit Manufacturers (Pvt.) Limited, overwhelmed by the public response said, “The participation and feedback we have received from our customers is remarkable. It reflects that how Sooper has become such an integral part of their routine life. This gives us even more confidence and inspiration to continuously strive to ensure the best product is delivered to our consumers.”

The testament of the brand’s popularity comes from the responses of the consumers showing that Sooper truly is a big part of their “Zindagi”. Photographs show families having Sooper with tea, or students having it during their lunch hour. Text entries also reiterate this positive response as one participant comments “Sooper hamaray nashtay ko Sooper banata hai” and one working woman talks about how Sooper helps in controlling her anger and anxiety without creating any financial issue, as it is economically feasible. 

Peek Freans Sooper has the biggest market share in the plain sweet segment at 37 percent, according to the AC Nielsen retail audit, and it is also the highest contributing brand of English Biscuit Manufacturers (Pvt) Limited (EBM), the country’s leading biscuit manufacturer. 

SHARE THIS

Author:

Thanks for visitint our website. like our FB pages and subscribe to our daily upates..you can comment on the above peace bellow with your google id or facebook id. thanks

0 comments:

All Categories

Aaj Kamran Khan ke Saath Aamir Liaquat Hussain Aapas ki Bat NajamSethi Abdul Qadir Hassan AchiBaatain Afghanistan Aga Khan University Hospital AirLineJobs Allama Iqbal America Amjad Islam Amjad Anjum Niaz Ansar Abbasi APP Aqwal Zareen Articles Ayat-e-Qurani Ayaz Amir Balochistan Balochistan Jobs Bank of Khyber Banking Best Quotes Biwi Jokes Blogger Tips Chaltay Chaltay by Shaheen Sehbai China Chitral Coca-Cola Coke Studio Columns CookingVideos Corporate News Corruption Crimes Dr Danish ARY Sawal Yeh Hai Dubai E-Books EBM Education Educational Jobs Emirates English #Quotes English Columns EnglishJokes Funny Photos Funny Talk Shows Funny Videos Gilgit-Baltistan Girls Videos Govt Jobs HabibJalibPoetry Hamid Mir Haroon Al-Rashid Hasb-e-Haal with Sohail Ahmed Hassan Nisar Hassan Nisar Meray Mutabaq Hazrat Ali AS Sayings HBL Health HikayatShaikhSaadi Hospital_Jobs Hotel Jobs Huawei Hum Sab Umeed Say Hain India Information Technology Insurance International News Islam Islamabad Islamic Videos JammuKashmir Javed Chaudhry Jazz Jirga with Salim Safi Jobs Jobs Available Jobs in Karachi Jobs in KPK Jobs in Pak Army Jobs_Sindh JobsInIslamabad Jokes Jubilee Insurance Kal Tak with Javed Chaudhry Karachi Kashmir KhabarNaak On Geo News Khanum Memorial Cancer Hospital Khara Sach With Mubashir Lucman Khyber Pakhtunkhwa Lahore Latest MobilePhones Lenovo LG Life Changing Stories LifeStyle Live With Dr. Shahid Masood Live with Talat Hussain Maulana Tariq Jameel MCB Bank Microsoft Mobilink Mujeed ur Rahman Shami Munir Ahmed Baloch Nasir Kazmi Nazir Naji News News Videos NGO Nokia North Korea Nusrat Javed Off The Record (Kashif Abbasi) Off The Record With Kashif Abbasi On The Front Kamran Shahid OPPO Orya Maqbool Jan Pakistan Pakistan Army Pakistan Super League Pashto Song Photos Poetry Political Videos Press Release Prime Time with Rana Mubashir PTCL Punjab Quetta Quotes Rauf Klasra Samsung Sar-e-Aam By Iqrar-ul-Hasan Sardar Jokes Saudi Arabia ShiroShairi Show Biz Sikander Hameed Lodhi Sindh Social Media Sohail Warriach Songs Sports News Stories Syria Takrar Express News Talat Hussain Talk Shows Technology Telecommunication Telenor To the point with Shahzeb Khanzada Tonight with Moeed Pirzada Turkey Tweets of the day Ufone University Jobs Urdu Ghazals Urdu News Urdu Poetry UrduLateefay Video Songs Videos ViVO Wardat SamaaTV WaridTel Wasi Shah Zong اردو خبریں
______________ ☺ _____________ _______________ ♥ ____________________