Karachi: Peek Freans Sooper, Pakistan’s number 1 selling biscuit brand, announced winners from across Pakistan of its recent campaign “Sooper apki Zindagi ko kaisay super banata hai?” at an award ceremony, hosted at their regional offices in Karachi, Lahore, Islamabad and Multan. There were 11 grand cash prize winners and over 100 top-up winners.
The objective of this activitywas to get the consumers to share their experience of having Peek Freans Sooper with special focus on the significance of Sooper in their “Zindagi” (life).
This interactive customer testimonial initiative received a phenomenal response from across the country on various different communication platforms such as the Peek Freans Sooper website (www.pfsooper.com), Facebook page, SMS and on-ground activations. More than 100,000 entries were received through Sooper’s Virtual Experience Float and Sooper Velfie Booth which was placed at high traffic locations across metros in Pakistan. Similarly, TEXT engagement reached an incredible number of 200,000. Thousands of other entries were received digitally as well in the form of audio/video recordings, photographs and short stories.
Zulfiqar Ali Ansari, Head of Marketing at English Biscuit Manufacturers (Pvt.) Limited, overwhelmed by the public response said, “The participation and feedback we have received from our customers is remarkable. It reflects that how Sooper has become such an integral part of their routine life. This gives us even more confidence and inspiration to continuously strive to ensure the best product is delivered to our consumers.”
The testament of the brand’s popularity comes from the responses of the consumers showing that Sooper truly is a big part of their “Zindagi”. Photographs show families having Sooper with tea, or students having it during their lunch hour. Text entries also reiterate this positive response as one participant comments “Sooper hamaray nashtay ko Sooper banata hai” and one working woman talks about how Sooper helps in controlling her anger and anxiety without creating any financial issue, as it is economically feasible.
Peek Freans Sooper has the biggest market share in the plain sweet segment at 37 percent, according to the AC Nielsen retail audit, and it is also the highest contributing brand of English Biscuit Manufacturers (Pvt) Limited (EBM), the country’s leading biscuit manufacturer.