Mondelez International has acquired the licence for Cadbury-branded biscuits from Burton’s Biscuit Company.
The license will enables Mondelez to manufacture market and sell Cadbury-branded biscuits around the world, including in the UK, France, Ireland, North America and Saudi Arabia, subject to regulatory approval.
“Ownership of the Cadbury biscuits license offers us exciting opportunities to accelerate global growth and innovation, as we expand our leading position in biscuits, globally and in Europe,” said Hubert Weber, executive vice president and president, Mondelez Europe. “The transaction will help us to unify and expand our global Cadbury biscuits portfolio in key markets and enable us to explore delicious new products by using the best of our chocolate and biscuit innovation platforms.”
Mondelez and Burton’s have agreed that Cadbury-branded biscuits will continue to be manufactured in Burton’s factories by their employees under a co-manufacturing agreement. The companies have agreed not to disclose financial terms of the transaction.
Burton’s Biscuit Company said the sale of the licence will enable it to implement a “transformational growth plan across its core brands, including Maryland, Jammie Dodgers, Wagon Wheels and Fish’n’Chips, and continue to invest in innovation to grow”.
“It will also support Burton’s ambition to be the No 1 manufacturer of premium branded and private label biscuits and snacks and continue to grow its contract manufacturing business,” the company added.