Karachi: Pakistan’s number 1 selling biscuit brand, Peek Freans Sooper,has launched a unique Independence Day campaign entitled ‘Sooper Hai Azadi’ across Pakistan. The campaign is targeted at recognizing and appreciating the efforts of all those unsung heroes who are usually overlooked but who continue to selflessly contribute to Pakistan’s progress in their own fields. The brand is thus using the occasion of the Independence Day to give a Sooper Salam to all those citizens who use their freedom to help the nation prosper, but who are generally unnoticed.
Through this unique campaign Sooper is reaching out to over 20,000 citizens across Pakistan to acknowledge their daily efforts that contribute towards making this country a better place. The campaign will run simultaneously inKarachi, Lahore, Islamabad, Quetta, Peshawar, Rawalpindi, Faisalabad, Multan, Sukkur, Hub and other cities from August 11 to August 14. It will involve presenting Sooper Salam to these citizens of Pakistan in the form of a Sooper gift box of happiness.
The theme of ‘Sooper Hai Azadi’ campaign is ‘Rhythm of Freedom’ which depicts how each Pakistani’s work is not only a source of joy for the person doing it, but also helps each individual to exercise his/her freedom. This freedom can be felt and heard throughout the country through a wide variety of sounds, from the sound of a traffic policeman’s whistle to a shop’s shutter, and these sounds together make the ‘Rhythm of Freedom’.
The campaign launched with the ‘Sooper Hai Azadi’ ad this week and will run throughout next week. During this time the Peek Freans Sooper team will be presenting Sooper Salam and decorating markets and shopping areas across Pakistan with ‘Sooper Hai Azadi’ buntings to further add to the spirit of Independence Day. Pakistan’s badges will also be distributed across different market areas and radio and social media competitions will be conducted for consumers, to revive the spirit of Azadi nationwide.