» » » Tetra Pak displays furniture made from used beverage cartons at WWF Nature Carnival


KARACHI: The annual WWF Nature Carnival, supported by Tetra Pak, world’s leading food processing and packaging company, was held on Sunday at the Pakistan Maritime Museum where thousands of people flocked to enjoy the colourful and informative event. The event aims to promote environmental awareness among the civil society and school children as many government and private schools regularly participate in the various activities organised during the event.

The theme of the Tetra Pak stand at the carnival was ‘Green Pledge’, urging students and families to take a pledge to create a better environment through little actions in day-to-day life. Tetra Pak’s stand featured a range of furniture products made from recycled Used Beverage Cartons (UBCs) by its recycling partner, Green Earth Recycling. 

A documentary, Recycling for a Better Future, which showed the whole process of how empty milk and juice cartons are being collected and recycled in Pakistan, was screened for the visitors who were offered decorative pins as a mark of commitment to their Green Pledge.

“Consumers in Pakistan and globally describe recycling of used packages as their most important environmental activity and our customers see recyclable products as an increasingly important competitive advantage. No wonder such platforms help us create deeper recycling consumer awareness among students and families,” remarks Jawad Ahmed, Environment Manager, Tetra Pak Pakistan. 

Speaking on the occasion, Rab Nawaz, Senior Director Programmes said that the Nature Carnival is an awareness raising event, which has become a permanent feature of Pakistan’s major schools across Pakistan. 

“The carnival aims at changing attitudes of the masses to become environment friendly for a sustainable future. The carnival has brought about a visible change in the mindset of individuals across the county, which is reflected in students’ efforts and understanding of environmental concepts. He urged that spreading environmental awareness among youth is need of the hour and concerted efforts are required in this regard,” added Rab Nawaz. 

The event was attended by over 5000 people from all walks of life, mostly families, students, teachers and others who were engaged in various fun-filled competitions, 3D model making, art competition, games and other activities an art competition, quiz competition and an environmental quiz competition and many other environmental games in which winners were given prizes. The carnival also included a puppet show and live musical performance, which continued throughout the day with intervals. 

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