Pakistan has a vibrant Telecom sector that has not only transformed the connectivity landscape of the country, but has also invested heavily to ensure nationwide coverage. Official statistics further back this argument. From 22% cellular teledensity in 2005/6 to 70% in 2015/16, Pakistan has come a long way in ensuring cellular penetration to over 130 million Pakistanis. Zong Records the Highest Growth in the Industry.
One such telecom company that is fully dedicated to the aim of digitization in Pakistan is Zong, China Mobile subsidiary. There is no doubt that Zong has outperformed in terms of providing best services to its customers as well as leading the 4G industry with the highest level of innovation and creativity.
Recently, Zong has announced its Q1, 2017 performance results as well as its future plans for 2017. While comparing results with Q1, 2016; Zong has seen a positive growth of more than 30% while outpacing any other operator for its GSM business. Its 4G subscribers have grown by 396% from June last year taking its 4G market share to 75%, total number of sites upgraded to 4G is 80%, which will be 100% at the end of the year covering more than 300 cities of Pakistan. This makes Zong the only operator with maximum number of sites in Pakistan.
In the era of faster taking on the fastest, Zong 4G’s No.1 data speeds are redefining the Telecom landscape in Pakistan. Zong in an effort to make internet connectivity available to vast number of people has introduced most significant products of MBB. Additionally, Zong also remained active throughout on Television, newspapers, mega billboards as well as social media, registering itself as a powerful brand.
Zong 4G’s No.1 data speeds are redefining the Telecom landscape in Pakistan
This year, Zong in Q1 2017 has made major announcements that are poised to transform the industry landscape. The company has announced over $200 Million investment in Pakistan in 2017, expanding its 4G footprint to all of Pakistan, making 100% of its Network 4G enabled. Zong’s management has also recently stated that “all Pakistanis are our customers” displaying a far-sighted approach that transcends the traditional boundaries of subscribership.
For the remainder of 2017, Zong has committed to increase, enhance and improve their network quality and coverage for the most far flung areas of Pakistan at the most affordable rates for its customers, having an even stronger and focused approach on its Corporate Social Responsibility areas to help the people of Pakistan in every sector.
The turnaround of the company in the last 2 years is attributable to the significant transformation undertaken by the company. This has positioned Zong to exhibit an understanding of the 4G business better than all other operators. Additionally, China Mobile’s vision of “revolutionizing the lifestyle of Pakistani people” has given a fast paced momentum to development of 4G ecosystem in Pakistan.
With a cumulative investment of over PKR 250 Billion in the Pakistani Telecommunications market, Zong is leading the 4G Pakistani telecom market with the objective of being the preferred choice of all Pakistanis. Further, Zong is also acting as a bridge and facilitator, between the people of Pakistan, between two countries in CPEC, its businesses, organizations and governments.