Dr. Zeelaf Munir, Managing Director and CEO, EBM and the team with the Record-breaking Cookie Mosaic made with more than 150,000 biscuits
Peek Freans Sooper perfectly embodies the spirit of the nation on the 70th independence day of Pakistan. As the highest selling biscuit of Pakistan, the brand has grown into a household name for its quality and wholesome goodness, as well as for its positive and memorable campaigns over the past two decades. Pakistan itself bears the same positive spirit that is often kept out of the mainstream conversation - the fact that it is a land of immense opportunity, and brimming with talent that has continually defied odds to surpass barriers.
Peek Freans Sooper, Pakistan’s favorite biscuit, wanted to unite the country under one umbrella with the inspiring and positive message of “Sooper Hai Pakistan”. On the 70th Independence Day, the EBM family came together to do the impossible… to set a new Guinness World Record! By making world’s largest cookie mosaic in the shape of Pakistan Flag to give a resounding message to everyone that how Sooper a nation it is.
The team worked with great fervor and passion as they slowly pieced together the mosaic, block by block, biscuit by biscuit using Peek Freans Sooper cookies. With hard work, dedication and a Sooper attitude, the flag mosaic was finally completed after a determined effort of six hours and thirty minutes.
Safety and hygiene were of paramount importance and the team ensured that the strict quality standards employed by Peek Freans were followed throughout the process. The record building process was overseen by independent witnesses including a health and hygiene inspector and a surveyor from Islamabad .
The biscuits used for making this mosaic were packed in custom built containers and distributed to prominent charities operating across Pakistan.
Dr. Zeelaf Munir, EBM Managing Director and CEO said, “We are a nation that is continuously rebuilding, reshaping and pushing forward – no matter what the odds. Our campaign, ‘Sooper Hai Pakistan’ seeks to highlight this national positivity by disseminating content that is the exact opposite of what the popular media continues to cover.”
Speaking on the occasion, Ayesha Janjua, EBM Head of Marketing said, ‘Pakistanis are brimming with raw talent; surpassing the world’s expectations on each and every pivotal moment and the participation of EBM sales and marketing team in this historic event demonstrates the true spirit of every Pakistani.”
This record breaking event was attended by a number of celebrities including Younis Khan, Shoaib Akhtar, Adnan Siddiqui and Hareem Farooq. They came out to support the efforts of Peek Freans Sooper and were seen cheering for the team and encouraging them throughout the event.
As the Guinness World Records team announced the result, the participants were finally rewarded with the confirmation that Pakistan & Peek Freans Sooper had made the history books by making a Guinness World Records on the day of the country's 70th Independence Day.