Friday, November 24, 2017

Tetra Pak Index 2017: New marketing and communication challenges for brands


Lahore: The Tetra Pak Index 2017 highlights new marketing and communication challenges and offers some interesting consumer insights in the wake of ever increasing influence of online and social media. These findings can be very helpful to predict market trends for the booming retail sector of Pakistan. 

The index is an annual report which offers industry watchers with information on the latest facts, figures and trends related to the global dairy and juice industries. The data is collected from a variety of Tetra Pak and external sources and analysed by Tetra Pak market experts. 

The key findings of this year’s index are as follows: 

A world of consumer commentary
Digital media, blogs/forums and social media are all on the rise. In an online world where everyone has a voice, brands can’t speak loud enough on their own. They need to engage proactively, cultivating user-generated content, learning from and partnering with bloggers, and harnessing the power of Super Leaders to spread and amplify their messages.

Mobile is king
The online world is increasingly mobile-centric, particularly in developing markets, which often skip desktops altogether. China is notably advanced to study the latest trends. It has become a showcase for mobile development; about half of all e-commerce there happens on mobiles and it also leads the world in the use of mobiles for cashless payment. Brands need to start with a mobile-first strategy. In fact, in the US, some are shifting to “mobile-only” to “keep pace with on-the-go consumers”.

Trust, tone & influence
With institutional “trust in crisis”, consumers increasingly trust people like them who share their values, priorities and outlook on life. Brands need to show that they share these traits too; to be more transparent and speak with greater honesty and authenticity, while leveraging “real people” as brand advocates. 

Segmentation & Super Leaders
Online behaviour transcends conventional demographics and requires a new kind of consumer segmentation framework. The most active and most social group of all connected consumers are the Super Leaders: the earliest of adopters, the influencers and the trendsetters. Well-connected and highly vocal, they can be a golden source both of brand advocacy and market insight.

Consistency is crucial
As channels proliferate and ever more links in the value chain interact directly with consumers, brands need to work harder to create consistent messaging and a seamless customer journey across multiple touch points. Mobile is increasingly the “glue” that connects this omni-channel experience.

In-store still pivotal
Food and beverages are still overwhelmingly purchased offline and in-store marketing remains critical to product campaigns. But digital is key here too, influencing more than half of all in-store purchases.

Rise of e-commerce
E-commerce is rising everywhere and is forecast to account for 10% of all food by 2021. It is causing disruption across the value chain, with major players such as Amazon promising much more to come. 

Packaging matters
As consumers now look for personalised experiences from brands, unique digital packages, augmented reality and custom printing provide new opportunities for brands to engage and deepen relationships – and, crucially, to connect directly with them.





SHARE THIS

Author:

Thanks for visitint our website. like our FB pages and subscribe to our daily upates..you can comment on the above peace bellow with your google id or facebook id. thanks

0 comments:

All Categories

Aaj Kamran Khan ke Saath Aamir Liaquat Hussain Aapas ki Bat NajamSethi Abdul Qadir Hassan AchiBaatain Afghanistan Aga Khan University Hospital AirLineJobs Allama Iqbal America Amjad Islam Amjad Anjum Niaz Ansar Abbasi APP Aqwal Zareen Articles Ayat-e-Qurani Ayaz Amir Balochistan Balochistan Jobs Bank of Khyber Banking Best Quotes Biwi Jokes Blogger Tips Chaltay Chaltay by Shaheen Sehbai China Chitral Coca-Cola Coke Studio Columns CookingVideos Corporate News Corruption Crimes Dr Danish ARY Sawal Yeh Hai Dubai E-Books EBM Education Educational Jobs Emirates English #Quotes English Columns EnglishJokes Funny Photos Funny Talk Shows Funny Videos Gilgit-Baltistan Girls Videos Govt Jobs HabibJalibPoetry Hamid Mir Haroon Al-Rashid Hasb-e-Haal with Sohail Ahmed Hassan Nisar Hassan Nisar Meray Mutabaq Hazrat Ali AS Sayings HBL Health HikayatShaikhSaadi Hospital_Jobs Hotel Jobs Huawei Hum Sab Umeed Say Hain India Information Technology Insurance International News Islam Islamabad Islamic Videos JammuKashmir Javed Chaudhry Jazz Jirga with Salim Safi Jobs Jobs Available Jobs in Karachi Jobs in KPK Jobs in Pak Army Jobs_Sindh JobsInIslamabad Jokes Jubilee Insurance Kal Tak with Javed Chaudhry Karachi Kashmir KhabarNaak On Geo News Khanum Memorial Cancer Hospital Khara Sach With Mubashir Lucman Khyber Pakhtunkhwa Lahore Latest MobilePhones Lenovo LG Life Changing Stories LifeStyle Live With Dr. Shahid Masood Live with Talat Hussain Maulana Tariq Jameel MCB Bank Microsoft Mobilink Mujeed ur Rahman Shami Munir Ahmed Baloch Nasir Kazmi Nazir Naji News News Videos NGO Nokia North Korea Nusrat Javed Off The Record (Kashif Abbasi) Off The Record With Kashif Abbasi On The Front Kamran Shahid OPPO Orya Maqbool Jan Pakistan Pakistan Army Pakistan Super League Pashto Song Photos Poetry Political Videos Press Release Prime Time with Rana Mubashir PTCL Punjab Quetta Quotes Rauf Klasra Samsung Sar-e-Aam By Iqrar-ul-Hasan Sardar Jokes Saudi Arabia ShiroShairi Show Biz Sikander Hameed Lodhi Sindh Social Media Sohail Warriach Songs Sports News Stories Syria Takrar Express News Talat Hussain Talk Shows Technology Telecommunication Telenor To the point with Shahzeb Khanzada Tonight with Moeed Pirzada Turkey Tweets of the day Ufone University Jobs Urdu Ghazals Urdu News Urdu Poetry UrduLateefay Video Songs Videos ViVO Wardat SamaaTV WaridTel Wasi Shah Zong اردو خبریں
______________ ☺ _____________ _______________ ♥ ____________________