Haleeb Foods will come on board as valuable partners for HBL PSL 3
Karachi: Islamabad United, the winners of the inaugural HBL PSL, is proud to announce its partnership with Haleeb Foods.
Haleeb Foods is a leading Foods and Beverage Company, with a primary focus on nutrition, health and the well being of its consumers. Haleeb Foods are pioneers in the dairy sector in Pakistan and have contributed substantially to the continuous growth of the sector.
Under the Partnership, Islamabad United and Haleeb Foods have some exciting initiative and campaigns planned, with a strong focus on leveraging the digital marketing space. Fans of ISLU and the PSL will see some exciting and innovative content coming their way.
Regarding this partnership, Memosh Khawaja CEO Haleeb Foods Ltd. stated “It’s a pleasure for Haleeb Foods to partner with Islamabad United which not only offers a great corporate personality fit but also shares our vision for a better Pakistan. Haleeb foods is a pioneer of the dairy industry and aims to be one of the most aspirational dairy and beverage Pakistani companies. Through this partnership we will be able to speak to cricket loving Pakistanis with our new nutritious and delicious brand FLAVA. We wish Islamabad United all the best for the tournament ahead.”
Islamabad United owner Ali Naqvi added, "We are delighted to partner with one of Pakistan's leading organizations. Not only does Haleeb Foods share our philosophy of bringing international standards and practices to Pakistan, but their work in driving sustainable business practices for a better tomorrow is something that we have in common. Both our organizations have similar viewpoints towards the supremacy of quality, making Haleeb Foods ideal partners for us at Islamabad United."
Islamabad United is one of the five franchise teams in the Pakistan Super League (PSL) and is the winner of the first season of the PSL. The franchise believes in brining change to Pakistani sports with the introduction of international standards of practice and a commitment to continuous progress.
Leonine Global Sports(LGS) is the proud owner of Islamabad United, the FIRST CHAMPIONS of the Pakistan Super League. Part of the Leonine Global group, Leonine Global Sports is focussed on enabling sports and creating franchises with a mission to provide: 1) A truly global experience on sports entertainment; 2) A fan base which is loyal, aware and supportive of the sport and the franchise; 3) An aspirational beacon for up and coming players to strive for excellence in cricket for Pakistan in particular and for the world at large; 4)An eco-system for the promotion of sports through close partnerships with the respective sports boards; 5)A truly professionally-run organization with exceptional standards of corporate governance and international best practices; 6) Promotion of Pakistan through sports and involvement of internationally known figures into Pakistan; 7) A responsible member on CSR.