The leading European domestic appliance and consumer brand of Arçelik AS, announced the extension of its sponsorship of FC Barcelona, which will see a number of exciting joint initiatives over the next three sportive seasons.
Beko, also a sister company of Dawlance – Pakistan’s No.1 home appliance brand, in an official signing ceremony, was announced as the main partner, after being officially bestowed with the title of FC Barcelona’s official Training Partner whilst also remaining FC Barcelona’s first choice for home appliances.
Vice Chairman Koç Holding, the largest conglomerate of Turkey and parent company of Beko, Ali Y. Koç comments: “We are delighted to extend our relationship with FC Barcelona, one of the world’s greatest football clubs. Beko, like FC Barcelona has a proud and long-standing history of constantly striving to improve standards and break new ground. We are therefore, proud to have FC Barcelona at our side, as we strive for even greater global growth and success in the years to come.”
Commenting on the signature Josep Maria Bartomeu, President of FC Barcelona, adds: “Today we are celebrating and formalising a strategic partnership agreement with a global brand and Europe’s leading home appliances brand active in 5 continents, in more than 140 countries.
While sharing his view on Beko’s extended sponsorship with FC Barcelona, Country Manager, Arçelik, A.Ş.., Salih Arslantas said, the sponsorship agreement extension is another step forth, which will not only benefit in strengthening the position of Beko on a worldwide level, but will also pave the way for more such alliance in the world of football – which continues to be one of the most loved sport globally.
“NOT JUST A SPONSORSHIP BUT A SOCIAL CAUSE”
Both brands enjoy shared values, rooted in the desire to truly make a difference to people’s lives both locally and globally. This shared vision has resulted in a global initiative from Beko, ‘Eat Like A Pro’, as they announced Gerard Piqué – the Spanish football star as the global ambassador for the program.
‘Eat Like A Pro’aims to help tackle the global epidemic of childhood obesity by helping parents and children on the importance of healthy eating and nutrition by showing what their heroes eat to perform at their best.
Beko ‘Eat Like A Pro’ ambassador and FC Barcelona star Gerard Piqué comments: “I am thrilled to be the ambassador for such an important and ground-breaking campaign. As I started to compete from such an early age, I grew to appreciate the importance of healthy eating and nutrition and now as a father of two, it feels even more important than ever before.