Monday, April 30, 2018

Dulux showcases leading innovations at IAPEX 2018; announces Dulux ‘Let’s Colour Award’ winners



Karachi:  Dulux, a leading decorative paints brand by AkzoNobel, showcased two key innovations in interior and exterior paint products; Dulux EasyCare & Weathershield PowerFlexx respectively at IAPEX - the international exhibition of building materials & international architectural conference of leading manufacturers and traders, attended by prominent architects, allied professionals and thousands of visitors every year. 

For exterior paints, Dulux Weathershield Powerflexx features superior protection and performance through its elastomeric properties and the ability to cover hairline cracks on walls as well as the ability to reflect UV rays, reducing exterior wall surface temperatures up to 5⁰C. For interior paints, Dulux EasyCare with anti-bacterial properties works to prevent and delay stains from penetrating deep into the paint film through a stain-resistant coating. 

At the event, AkzoNobel also announced the winner of the Dulux Lets Colour Award 2018 – an annual award handed out to an architectural or interior design project that utilizes color in the most innovative manner. This award gives architects and designers the opportunity to showcase their colourful vision, whether by incorporating current colour trends or setting the scene for the future of colour in Pakistan. Like each year, a cash prize of Rs. 25,000 was awarded to Mr. Dabeer Aemani of Indus Academy and another Rs. 25,000 to Mr. Tariq Alexander from Qaiser Associates for best architectural design entries. 

Commenting on the awards, Mr. Usman Hafaz, Head of Brand & Customer Marketing, Dulux said, “The Dulux Let’s Colour Award is a celebration of originality and ingenious use of colour across the creative industries and events in Pakistan. Each year we give this award to appreciate and encourage local talent in the country. Dulux colour collections are expertly crafted by our global colour team, providing combinations that match every desire. And it is gratifying to see people use our products in inspiring ways.”





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