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Thursday, April 18, 2019

The World’s Biggest 24-Hour Book Sale – The Big Bad Wolf Book Sale Opens Its Doors for the First Time in Pakistan

The World’s Biggest 24-Hour Book Sale – The Big Bad Wolf Book Sale Opens Its Doors for the First Time in Pakistan


Over one million brand new books of all genres will be at 50% - 90% discounts throughout the 11-day sale

Lahore, April 18, 2019 - The World’s Biggest Book Sale – the Big Bad Wolf Book Sale has officially launched its very first sale here in Pakistan at the Lahore Expo Centre. The event was officiated by the Provincial Minister for Higher Education and Tourism, Mr. Raja Yasir Humayun alongside the Founder of the Big Bad Wolf Book Sale, Mr. Andrew Yap, and Organiser of the Big Bad Wolf Book Sale, Mr. Awais Akhtar Butt. The Big Bad Wolf Book Sale’s partner from Punjab Group of Colleges Ms Hajra Afzal, Director of Punjab Group was also seen at the event. Known for its unique feature of being open for 24 hours, non-stop, the Sale will be in Lahore for 11 days, starting April 19, 2019 from 9.00am onwards till 11.59pm of April 29, 2019 at Hall 3, Lahore Expo Centre. Entrance to the event is free. 

“Reading is a tool to understand the world better. It helps you create a better version of yourself, inspires people to learn new things, and empowers them to dream big. At the Big Bad Wolf Book Sale, we aim to continuously make affordable books accessible so that more people can read and we are really happy to be here in Lahore.”, said Andrew Yap, Founder of the Big Bad Wolf Book Sale.

Visitors will get a chance to browse through their favourite genres, in multiple categories. The Sale features the best books available in the world’s literary market – from art, architecture and history, to science, poetry, and fantasy. A huge variety of children’s books including activity books as well as augmented reality storybooks will also be available. 

“We are also bringing in the Little Hippo Augmented Reality (AR) books for children. We understand that technology is something we cannot deny and children in this generations are more in tune with technology. Its “come-to-life” feature gives children a magical experience as they see their favourite characters talking and engaging with them,” he added.

The Big Bad Wolf Book Sale is known as Asia’s biggest and exclusive seller of the Little Hippo AR books. These AR books feature a variety of children’s stories such as Little Red Riding Hood, Goldilocks and the Three Bears and many more. Its interactive learning feature makes learning fun and entertaining using its cutting-edge AR technology to revolutionise reading for young ones.

“We are overjoyed to bring the World’s Biggest Book Sale to Lahore, the city that has produced many of the world’s greatest minds – writers, poets, thinkers, intellectuals and orators. We believe that everyone wants to read – it’s just a matter of choice. The Big Bad Wolf Book Sale helps empower people to make that choice and with books at heavily reduced prices, now everyone can get into the hobby of reading” said Awais Akhtar Butt, Director of Big Book Private Limited, Organiser 

Aside from bringing the best books to all book lovers, the Big Bad Wolf Book Sale also believes in giving back to the community. This is made possible through its Corporate Social Responsibility arm, the Red Readerhood Programme – an initiative designed to donate brand new, quality books to the underprivileged. 

The Big Bad Wolf Book Sale will be pledging 500 books to the cause and customers are encouraged to participate in the Red Readerhood Programme to play a part in giving back to the community. All the books that are collected through this initiative will benefit underprivileged children under the care of Slumabad. The Big Bad Wolf Books Their aim to make education available to these underprivileged children coincides with Big Bad Wolf Book Sale’s mission. Those who are keen to donate to this cause are encouraged to visit the Red Readerhood Corner located after the cashier counters to purchase books that have been specially curated for the children and drop it into a box prepared at the Sale.

This year, the Big Bad Wolf Book Sale in Lahore is also supported by local organisations such as the Punjab Group of Colleges, Association for Academic Quality and Slumabad who are aligned with the Sale’s mission of changing the world one book at a time. 

From its very first sale in Malaysia in 2009, Big Bad Wolf Books has been on a mission to introduce non-readers to new reads and cultivate the never-ending love for books across countries. It has since established itself as a must-visit book event in Kuala Lumpur, as well as in countries around the world. The Sale’s first stop in Pakistan this April gives people in the country a chance to experience and explore the wonderful and magical world of books.


The World’s Biggest Book Sale – the Big Bad Wolf Book Sale has officially launched its very first sale here in Pakistan at the Lahore Expo Centre. Picture shows Mr. Raja Yasir Humayun (Center), Provincial Minister for Higher Education & Tourism with the organizers at the inauguration ceremony”.




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