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Showing posts with label EBM. Show all posts
Showing posts with label EBM. Show all posts

Friday, July 12, 2019

18th YLC – An Event Full Of Energy And Excitement Came To An End

18th YLC – An Event Full Of Energy And Excitement Came To An End

18th YLC – An Event Full Of Energy And Excitement Came To An End


This year’s Young Leaders Conference was another success with all the activities influencing and empowering the participating youth.  This year the conference aimed to be bigger and better by hosting and training hundreds of students and young professionals from all across Pakistan equipping them with the skills and knowledge to bring about change in their communities.

This six-day residential program brings together 300 youngsters between the ages of 18-24 annually from all over Pakistan. YLC kicked off with energy, exuberance and excitement dominated proceedings with prominent personalities from various sectors of business, government and private companies.

The second day, sponsored by the EBM, Founding Partners, celebrated the major milestones of Pakistan and explored its challenges through a diverse panel of industry icons. Shahzain Munir while giving insights about what happens when content meet marketing said that “A good marketing campaign talks about the product feature but a great campaign talks about the benefits, emotions and values. The brand has a persona, and in today’s world, the person’s taste and values must match its client in order to be a preferred name.”

Discussion on E-health clinic was also an eye opener for many. This discussion included a detailed analysis that a country with a total population of 200 million people, more than 50% of individuals in Pakistan doesn’t have access to basic primary healthcare services, and approximately 42% fail to receive health coverage. Despite the thousands of doctors being produced every year, the country’s doctor-patient ratio remains 1 for every 1200 patients. In this day and age, where science and technology are rapidly growing and evolving, Pakistan’s need for adequate health services can only be met by creating innovations that integrate health and technology.

This was followed by a campaign which said empower a girl, transform a community. It was highlighted that how empowering a girl can lead to the transformation of a whole community. As it is said, educating a woman means educating the whole generation, similarly, if a girl is empowered, the whole generation will be empowered.

One of the important highlights of the event was a panel discussion about re-thinking digital for economic growth. Badar Khushnood said, “The digital economy is here, and growing every day. At present, almost half of the world’s population is connected to the internet, fifty years since it was invented and thirty since the creation of the World Wide Web. The perception is widely held that the growth of the digital economy is unprecedented and has been a major contributor to recent economic growth, the booming stock market, and the revival of productivity. Today a vlogger and influencer makes the same salary as a Senior Manager. “

The last day of the conference began with the 300 acts of kindness.  This dynamic activity introduced participants to the globally acclaimed RAK concept. After some quick ideas, participants were asked to do as many random act of kindness individually with strangers as they can in 20 minutes. They used #rakylc and posted about their rak anonymously.

This year’s conference was sponsored by the Founding Partner EBM and Cause Partners, Feroze1888, USEFP, PTCL, FNF, KFC, HUBCO, Willshire, Jubilee Life Insurance, Official Logistics Partner TCS, Official Media Partner Dunya  Group, Venue partner, PC Lahore, Chand Bagh, Knowledge partner, ACCA, Strategic partner, Torque and Xenith Public Relations as their PR & Digital Partners.

TCS served as a logistics partner, ensuring smooth- running and timely execution. The YLC vision of youth empowerment and leadership was shared by and reflected in the efforts of all the partner organizations.

YLC 2019 was held in PC, Lahore and Chandbagh from 1st July-6th.




Tuesday, July 2, 2019

EBM Continues its Support for the Young Leaders Conference, Eighteen Years in a Row

EBM Continues its Support for the Young Leaders Conference, Eighteen Years in a Row

EBM Continues its Support for the Young Leaders Conference, Eighteen Years in a Row


Islamabad 2nd July 2019:- Pakistan’s pioneering company in the branded biscuits industry, EBM has once again stepped up with its sponsorship for this year's 18th Young Leaders Conference. EBM has remained a founding partner of the School of Leadership for the YLC since 2002 and has been staunchly supporting its endeavours each year. 

The 18th YLC will be a 6-day conference that will commence in Lahore on the first of July and continue on until the 4th, before shifting to Chand Bagh in Muridke for the last two days. The theme for this year’s YLC is to ‘Amplify’. The agenda of the conference is to help the youth of our beloved country overcome the hurdles barring their way, transcend all limits and reach their maximum potential, to lead a meaningful life. 

Talking about EBM’s stance in the YLC, Shahzain Munir, Director EBM, commented, “It is the need of the hour to engage the youth of our country into something much more productive and industrious. The advantage they get through this forum is to gain insight from the experiences of various industry’s giants and find a way to be inspired and pave their way towards success. EBM has been a proud supporter of the School of Leadership’s initiative and we hope to see a positive revolutionary change in eager young individuals as a result of this conference.” 

The Young Leaders Conference aims to educate and involve the youth in healthy discussion for the free flow of ideas and for them to receive valuable knowledge from experienced leaders who are serving our nation. EBM has persistently been committed to offer its support in order to cultivate our people through education and awareness campaigns. It firmly believes that youth empowerment is the most crucial step towards the progress of a nation, and it has frequently supported many such youth programs in the past as well.



Tuesday, May 14, 2019

Peek Freans Cake Up Wins Gold Effie Award ‘real Goodness Inside’ Campaign

Peek Freans Cake Up Wins Gold Effie Award ‘real Goodness Inside’ Campaign

Peek Freans Cake Up Wins Gold Effie Award ‘real Goodness Inside’ Campaign


Peek Freans Cake Up, a Brand of English Biscuit Manufacturers, Recently Won Pakistan’s First Ever Effie Award in the Snacks and Desserts Category. 

The Marketing Campaign Titled ‘real Goodness Inside’ Was Curated Last Year After Ebm’s Venture Into the New Food Between Meals Category – Cakes.

The Campaign Titled ‘real Rishtey’, Featured a Mother Juggling Various Responsibilities, Yet Still Finding the Time to Teach Her Son Valuable Life Lessons With the Help of a Sweet Little Treat—cake Up. The Message, Due to Its High Emotional Appeal, Touched the Hearts of Millions. The Tagline, ‘real Rishtey’, Successfully Managed to Communicate the Brand’s Message; Nourishment of Human Emotions Are a Culmination of Small Moments of Togetherness. The Campaign Designed to Show the Importance and Purity of the Bond of a Mother and Child, Communicated the Message Clearly to Its Viewers.

With More Than 20 Million Views on Digital Platforms, the Ad Also Snagged One of the Top Spots on Google’s List of Most Popular Pakistani Youtube Ads in Asia Pacific for 2018.

Dr Zeelaf Munir, Ceo Ebm, Expressed Her Joy at the Accomplishment and Stated, “this Campaign Was Extremely Challenging, Yet It Has Proven to Be the Most Successful One We’ve Had the Pleasure of Working on. I Am Immensely Grateful to Our Team, Which Comprises of Some of the Best Talent in the Industry, for This Achievement. We Are Glad to Have Touched People’s Hearts With the ‘real Rishtey’ Campaign and Will Continue to Strive and Reach New Heights in the Future.”

The Effie Awards Are Run by the Pakistan Advertisers Society (Pas) and Is Aimed at Acknowledging Marketing and Advertising Efforts in Pakistan. The Award Honors Extraordinary Achievements in the Field of Marketing and Is a Symbol of Success Worldwide.

Pakistan’s Largest Biscuit Manufacturer and Food Company, English Biscuit Manufacturers (Pvt) Ltd. (Ebm) Has Always Emphasized on Coining New Ways to Connect to Its Target Market With Unique Concepts and Ideas, a Vision Which Has Enables Ebm Brands to Earn Such Highly Esteemed Accolades.




Saturday, February 23, 2019

English Biscuit Manufacturer Continues To Expand Its Export Business

English Biscuit Manufacturer Continues To Expand Its Export Business

English Biscuit Manufacturer Continues To Expand Its Export Business


The increasingly positive response from buyers at the Gulfood 2019 Exhibition held in Dubai from 17th to 21st February has created numerous opportunities for EBM to increase business in international markets.

The company has already enhanced its operational capability to meet the level of demand that exists outside local consumption; a development which has enabled the organization to export its products to more than 25 countries around the world, including USA, Europe, and the GCC region.
 
Dr. Zeelaf Munir, Managing Director & CEO, EBM, said:
"We have brought EBM at par with international quality standards and intend on making it a recognized brand around the world. We holistically envision a brand name that is synonymous with quality, trust, and nourishment for our consumers around the world."
EBM surfaced as the first Pakistani company to make its mark on key fronts at this exhibition, thus enabling the company’s goals of being highlighted on the global stage. The exhibition has, so far, served as a platform for EBM’s quest for continuous expansion at the international level, thereby adding to the company’s already established fame on the local front.

Gulfood Exhibition, which was held at the Dubai World Trade Center, attracted exhibitors from all continents and engaged over 100,000 buyers from 120 countries where key trends and topics driving the industry were discussed among industry leaders.

Potential buyers gave a phenomenal response to EBM during the 5-day exhibition. EBM’s commitment to keeping abreast of global trends, while remaining true to its roots, has enabled the company to satiate the needs of local and international consumers from diverse markets.




Wednesday, August 23, 2017

Peek Freans Sooper breaks GUINNESS WORLD RECORD™ by making world’s largest cookie mosaic on Pakistan’s 70th independence day

Peek Freans Sooper breaks GUINNESS WORLD RECORD™ by making world’s largest cookie mosaic on Pakistan’s 70th independence day


Dr. Zeelaf Munir, Managing Director and CEO, EBM and the team with the Record-breaking Cookie Mosaic made with more than 150,000 biscuits 

Peek Freans Sooper perfectly embodies the spirit of the nation on the 70th independence day of Pakistan. As the highest selling biscuit of Pakistan, the brand has grown into a household name for its quality and wholesome goodness, as well as for its positive and memorable campaigns over the past two decades. Pakistan itself bears the same positive spirit that is often kept out of the mainstream conversation - the fact that it is a land of immense opportunity, and brimming with talent that has continually defied odds to surpass barriers.

Peek Freans Sooper, Pakistan’s favorite biscuit, wanted to unite the country under one umbrella with the inspiring and positive message of “Sooper Hai Pakistan”. On the 70th Independence Day, the EBM family came together to do the impossible… to set a new Guinness World Record! By making  world’s largest cookie mosaic in the shape of Pakistan Flag to give a resounding message to everyone that how Sooper a nation it is. 

The team worked with great fervor and passion as they slowly pieced together the mosaic, block by block, biscuit by biscuit using Peek Freans Sooper cookies. With hard work, dedication and a Sooper attitude, the flag mosaic was finally completed after a determined effort of six hours and thirty minutes. 

Safety and hygiene were of paramount importance and the team ensured that the strict quality standards employed by Peek Freans were followed throughout the process. The record building process was overseen by independent witnesses including a health and hygiene inspector and a surveyor from Islamabad .

The biscuits used for making this mosaic were packed in custom built containers and distributed to prominent charities operating across Pakistan.

Dr. Zeelaf Munir, EBM Managing Director and CEO said, “We are a nation that is continuously rebuilding, reshaping and pushing forward – no matter what the odds. Our campaign, ‘Sooper Hai Pakistan’ seeks to highlight this national positivity by disseminating content that is the exact opposite of what the popular media continues to cover.”

Speaking on the occasion, Ayesha Janjua, EBM Head of Marketing said, ‘Pakistanis are brimming with raw talent; surpassing the world’s expectations on each and every pivotal moment and the participation of EBM sales and marketing team in this historic event demonstrates the true spirit of every Pakistani.”

This record breaking event was attended by a number of celebrities including Younis Khan, Shoaib Akhtar, Adnan Siddiqui and Hareem Farooq. They came out to support the efforts of Peek Freans Sooper and were seen cheering for the team and encouraging them throughout the event.   

As the Guinness World Records team announced the result, the participants were finally rewarded with the confirmation that Pakistan & Peek Freans Sooper had made the history books by making a Guinness World Records on the day of the country's 70th Independence Day.



Thursday, July 27, 2017

EBM sponsors 16th Young Leaders Conference

EBM sponsors 16th Young Leaders Conference

Karachi: A legacy of almost 50 years of excellence, Pakistan’s leading biscuit manufacturing company, English Biscuit Manufacturers (Private) Limited have been the founding partners of School of Leadership premiere annual event – the Young Leaders Conference consecutively for the past 16 years. This event spanning over six days is planned to take place in Karachi starting from Wednesday, July 26, 2017. The theme for YLC this year is ‘300’ honoring youth who are awakened, imaginative, disciplined and dynamic.

Talking about the YLC theme, Dr. Zeelaf Munir, CEO and MD at EBM said, 
“We want the youth to understand that strength isn’t always in numbers. Like the 300 Spartans who understood the key to success; to never surrender but stand dignified when faced with adversity. The world’s biggest challenges are in fact opportunities and our youth understands this and needs visionary leadership. EBM’s message this year to our youth is ‘Rise to Glory’. We believe youth are the true harbingers of change and success as our country’s future belongs to them. We strongly believe in SOL’s philosophy of enabling the youth to help them grow and become better leaders."


Tuesday, April 18, 2017

Engaging Youth to Care for the Planet - Peek Freans Gluco Holds Nature Carnival

Engaging Youth to Care for the Planet - Peek Freans Gluco Holds Nature Carnival

Peek Freans Gluco, Pakistan's leading energy biscuit brand of English Biscuit Manufacturers (Pvt.) Limited (EBM), in collaboration with WWF Pakistan, organized the Gluco Nature Carnival at Maritime Museum, Karachi on Sunday.


The carnival, in its 18th year, aimed to reemphasize the beauty of nature and the need for everyone, especially students, to protect and nurture it. Schools from across Karachi and Sindh exhibited unique solutions for preserving the environment through 3D models, presentations and other mediums. The theme of this year’s competitions included recycling and reusing, water pollution and health implications, waste management, watershed management, organic gardening, wetlands and disaster risk reduction, and green economy. The winners were awarded with certificates, awards and gift hampers. 

EBM’s Head of Marketing, Ayesha Janjua, said on the occasion “it is our responsibility to provide our next generation with a nourishing environment and foster ownership and a sense of responsibility. At EBM, we have always pursued an environmental friendly approach and we believe this carnival will serve as an inspiration for others to do the same.”

ABOUT EBM
English Biscuit Manufacturers (Private) Limited, the makers of Peek Freans biscuits, was established in 1966 as the first manufacturer of wholesome, hygienic packaged biscuits in Pakistan. For almost 50 years, EBM has been a symbol of trust and confidence for consumers, making it the leading biscuit manufacturer of Pakistan. EBM is the first biscuit company in Pakistan to have achieved ISO 14001, ISO 9001 and HACCP certifications. The Peek Freans brand also enjoys the internationally acclaimed Superbrands status.

Thursday, April 14, 2016

Peek Freans RIO and WWF to Organize Annual Nature Carnival

Peek Freans RIO and WWF to Organize Annual Nature Carnival



Peek Freans RIO, Pakistan’s leading cream biscuit brand by English Biscuit Manufacturers (Pvt.) Limited (EBM), in collaboration with WWF Pakistan, is organizing the Annual Travelling Nature Carnival on Sunday, April 17, 2016 at PAF Museum Karachi, from 9am to 5pm. 

The Carnival aims at raising awareness of nature and the importance of conservation among children and general public. More than 50 schools from Karachi and interior Sindh will be participating in the Carnival, displaying their art and science work through 3D models, presentations and other mediums. The schools will also be competing in essay writing and quiz competitions. 

The head of marketing at English Biscuit Manufacturers Pvt. Limited, Zulfiqar Ali Ansari, said in this regard, 
“Peek Freans RIO is a fun filled biscuit, targeted at children, and aims at giving them a pleasure filled experience. To do so responsibly, we believe in an environmentally friendly approach. At EBM, we have continuously worked towards nourishing our environment and with WWF; we aim to use this platform to create a sense of responsibility among students to nurture the same.”

Rab Nawaz, Senior Director-Biodiversity, WWF-Pakistan shared that the features of the Nature Carnival has mass appeal, thus attracting youth and students which serves as a vital tool in spreading awareness about scarce natural resources. Moreover, it will help link humans to nature. ‘Identifying our individual roles in a sustainable future is the key to a progressive and well balanced society’, he added. 

The theme of this year’s competitions include animals and plants of wetlands, on-campus plantation, effects of water and air pollution on health, freshwater conservation, energy conservation and reduction of carbon footprint. The winners will be awarded with certificates, awards and gift hampers. 

Other activities at the Carnival include puppet and magic shows, theatrical performance, live music, lucky draws and food court. The event is open to families for people to enjoy a fun learning experience with their kids as well as support and encourage the participants and their projects.

Peek Freans RIO, launched in 1995, has taken the market by storm and become the number one selling cream biscuit brand within the entire biscuit industry. From a single flavor, the brand has grown to include several unique variants including Strawberry Vanilla, Chocolate Vanilla and Chocolate, which are loved by children across the country.  PR


Friday, March 4, 2016

Pakistani biscuits manufacturer company #EBM plans to expand its business globally

Pakistani biscuits manufacturer company #EBM plans to expand its business globally

EBM recently participated in the #Gulfood Exhibition held in Dubai and is by far the most robust Pakistani company representing the country preeminently at all fronts.



Gulfood Exhibition held at the Dubai World Trade Center attracted exhibitors from across all continents and housed over 90,000 buyers where key trends and topics driving the industry were discussed among industry leaders. EBM as a result of its leadership role surfaced as the first Pakistani company to make its mark on key fronts thus enabling a strong recall and facilitating the company to be highlighted at the global arena. Meanwhile, the exhibition served as a platform to support EBM’s quest for expansion at the international level given its already firm establishment and fame at local grounds. 

The company has already enhanced its operational capability to meet demand beyond local consumption, thereby exporting products to more than 25 countries around the world including USA, Europe, and GCC region.

“We have brought EBM at par with international quality standards and intend on making it a globally recognized brand that takes pride in being the largest exporter of biscuits from Pakistan as we holistically envision a brand name that translates into quality, trust, and nourishment for our consumers around the world,” 
said Dr. Zeelaf Munir, Managing Director & CEO, EBM.

EBM was the only Pakistani company that was present on most sought after locations at the Gulfood Exhibition and hence a means of promoting the Pakistani heritage and origin. The overall response that EBM received from potential buyers was phenomenal. EBM’s commitment to go global while remaining true to its roots is being served by keeping abreast of global trends needed to satiate the international consumer needs.

Thursday, November 19, 2015

Peek Freans Sooper:  Winners announced of the “Sooper Hai Zindagi” campaign

Peek Freans Sooper: Winners announced of the “Sooper Hai Zindagi” campaign

Karachi: Peek Freans Sooper, Pakistan’s number 1 selling biscuit brand, announced winners from across Pakistan of its recent campaign “Sooper apki Zindagi ko kaisay super banata hai?” at an award ceremony, hosted at their regional offices in Karachi, Lahore, Islamabad and Multan. There were 11 grand cash prize winners and over 100 top-up winners.

The objective of this activitywas to get the consumers to share their experience of having Peek Freans Sooper with special focus on the significance of Sooper in their “Zindagi” (life). 

This interactive customer testimonial initiative received a phenomenal response from across the country on various different communication platforms such as the Peek Freans Sooper website (www.pfsooper.com), Facebook page, SMS and on-ground activations. More than 100,000 entries were received through Sooper’s Virtual Experience Float and Sooper Velfie Booth which was placed at high traffic locations across metros in Pakistan. Similarly, TEXT engagement reached an incredible number of 200,000. Thousands of other entries were received digitally as well in the form of audio/video recordings, photographs and short stories.

Zulfiqar Ali Ansari, Head of Marketing at English Biscuit Manufacturers (Pvt.) Limited, overwhelmed by the public response said, “The participation and feedback we have received from our customers is remarkable. It reflects that how Sooper has become such an integral part of their routine life. This gives us even more confidence and inspiration to continuously strive to ensure the best product is delivered to our consumers.”

The testament of the brand’s popularity comes from the responses of the consumers showing that Sooper truly is a big part of their “Zindagi”. Photographs show families having Sooper with tea, or students having it during their lunch hour. Text entries also reiterate this positive response as one participant comments “Sooper hamaray nashtay ko Sooper banata hai” and one working woman talks about how Sooper helps in controlling her anger and anxiety without creating any financial issue, as it is economically feasible. 

Peek Freans Sooper has the biggest market share in the plain sweet segment at 37 percent, according to the AC Nielsen retail audit, and it is also the highest contributing brand of English Biscuit Manufacturers (Pvt) Limited (EBM), the country’s leading biscuit manufacturer. 

Tuesday, November 17, 2015

Peek Freans Sooper announces “Sooper apki Zindagi ko kaisay super banata hai?” winners >>

Peek Freans Sooper announces “Sooper apki Zindagi ko kaisay super banata hai?” winners >>


Peek Freans Sooper, Pakistan’s number 1 selling biscuit brand, announced winners from across Pakistan of its recent campaign “Sooper apki Zindagi ko kaisay super banata hai?” at an award ceremony, hosted at their regional offices in Karachi, Lahore, Islamabad and Multan. There were 11 grand cash prize winners and over 100 top-up winners. More than 300,000 entries were received from across Pakistan. 


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